The tourism industry deals in moments — the moment a traveller sees a city for the first time, the moment a connection is made or missed, the moment a holiday either becomes what was imagined or falls short of it. Tourism professionals are often present at those moments, and the language they use shapes how the traveller experiences them. This exercise focuses on the English for the high-stakes moments: how to deliver unexpected bad news with genuine care, how to make a good moment feel even better, and how to respond to frustration with the kind of calm, problem-focused language that sometimes, on a good day, actually turns the situation around.